Jean Claude Soulouque holding his “Cross with Milagros inside his workshop in Croix-des-Bouquets.
As most of you are well aware, It’s Cactus’ reason for being is to fight poverty with art. We pursue a market-based solution to uplifting lives and improving economic 
security for our artists, their families, and their communities. We’ve been dedicated to that purpose for over 20 years and we’ve been doing it at various times through physical storefronts, retail and wholesale shows, and building a strong online presence. This includes not only marketing on our own It’s Cactus website, but also on social media, such as Facebook and Pinterest, as well as on retail sales sites like ebay, etsy, and the retail mega-giant, Amazon.
“Why Amazon?” you may ask. “Isn’t that kind of like bargaining with the Devil? Aren’t you in competition with yourself that way?” The answer to these questions lies in the numbers. According to Michael Hayes of “Shopify,” Amazon lands 85 million unique monthly visitors. Another source tells us that 44% of online shoppers go to Amazon first when looking for goods. In other words, while a new customer may find us on 
Amazon and make his/her first purchase through Amazon, we have the opportunity to win that customer through giving them a wonderful product, providing excellent service and fulfillment, and have the chance to introduce ourselves and our own company to them. It’s a chance we can’t afford to miss and more importantly, it’s a chance we don’t want our artists to miss. Giving them the greatest opportunity to sell their art is why we are in business.
Amazon and make his/her first purchase through Amazon, we have the opportunity to win that customer through giving them a wonderful product, providing excellent service and fulfillment, and have the chance to introduce ourselves and our own company to them. It’s a chance we can’t afford to miss and more importantly, it’s a chance we don’t want our artists to miss. Giving them the greatest opportunity to sell their art is why we are in business.SO…strange as it may seem, I am encouraging you to shop Amazon now through Feb. 15th for It’s Cactus products. It’s a great time to do it! It will happen only twice per year; now and again in August. Amazon works with us to determine how much 
product to ship to their fulfillment centers and, for a set amount of time, those products are stored for distribution there for free. However knowing exactly how much will sell lies somewhere between math and magic. Rather than pay for having the goods returned to us after the specified time has passed, we’d rather have a sale and enjoy our customers reaping the benefit of 40% off our regularly priced pieces of terrific Haitian metal art.
product to ship to their fulfillment centers and, for a set amount of time, those products are stored for distribution there for free. However knowing exactly how much will sell lies somewhere between math and magic. Rather than pay for having the goods returned to us after the specified time has passed, we’d rather have a sale and enjoy our customers reaping the benefit of 40% off our regularly priced pieces of terrific Haitian metal art.Below is a list of links to all of the products that we are selling at the reduced rate. Just enter promo code “Cactus4U” at checkout and score the discount! BUT, we would so appreciate it if you would take the time to give your new and wonderful sculpture a star rating when you have received it. Marketing research by “Big Commerce” shows that 92% of customers across the board rely on product reviews when making their purchase decisions. What these product reviews mean for our artists, is that their work is something to get excited about. That excitement translates directly to their increased sales and greater economic security.
Ready to join us in fighting poverty with art? Shop the sale, rate your product with (lots of!) stars, and know that you are fighting the good fight!
Contributed by Linda for It’s Cactus